About Pawfit
Pawfit is the 1st pet tracker in the UK which combines location and activity tracking, the GPS pet tracker and active monitor allow you to know where your pet is whilst monitoring their health and activity. The main reason people buy this neat and compact device that fits easily and sturdily onto your dog’s collar is for the GPS tracking which gives owners peace of mind. It’s like a Fitbit but for dogs.
The Brief
As well as educating the viewers on the benefits of the pet tracker, Pawfit wanted a commercial that featured a mother and child who have a strong emotional connection with their dog. The mother and child show love and affection towards their dog, creating a sense of closeness and care.