About Perky Pear

Perky Pear is the worlds 1st range of innovative breast tape solutions for all cup sizes. #1 best selling boob tape for A-G cups, with sweat proof, skin mimicking technology in every Pear!

The Brief

Four years ago, our E cup founder, in 2016 Samantha had tried every breast lift tape and adhesive bra on the market but couldn’t find a single, existing product or tape which discreetly lifted or shaped the breasts and held up in heat or sweat. There was a gap in the market which needed to be filled! Universal was briefed to create the brand’s first ever TV commercial and to incorporate a fun exciting feel to it and to launch their first ever TV campaign

The Result

Universal designed and executed a TV Campaign on itvBe targeting the brand’s core audience, fashion forward females aged 16-34.