About Personio

Personio is an AI-powered, cloud-based Human Resources Information System (HRIS) designed primarily to digitise and automate operations for small to medium-sized businesses. Founded in Munich, Germany in 2015, the platform serves over 16,000 customers globally, acting as a single source of truth for all employee lifecycle data.

The Brief

The brief was to clear, deliver and air a client-supplied Sky AdSmart campaign for Personio, placing the HR software brand in front of a targeted television audience. The campaign was designed to support awareness of Personio’s intelligent HR platform, which brings core HR, talent and payroll tools together for growing organisations. Our role was to manage the advert through the TV clearance and delivery process, ensuring the creative was suitable for broadcast and successfully delivered through Sky AdSmart to reach relevant business decision-makers.

The Result

The campaign delivered strong results for Personio, exceeding its planned Sky AdSmart impression target and achieving a high level of reach within the intended audience. Across the combined AdSmart and VOD activity, the campaign reached a substantial proportion of the target audience with a healthy average frequency, helping build visibility and reinforce Personio’s message among relevant viewers. The VOD element also generated measurable click-through engagement and extended the campaign’s overall reach, introducing the brand to additional viewers who had not been exposed through AdSmart alone. Overall, the activity provided a strong platform for Personio to build awareness, drive audience engagement and support further analysis of website traffic and response.