About Polly
Polly.co.uk provides a safe place for Mums to get quotes from vetted, FCA authorised brokers and insurers. Since 2015 we’ve helped over 50,000 UK Mums towards protecting their family with affordable life insurance.
The Brief
To create Polly’s first ever TV campaign, in line with their existing online marketing activities
Challenges
To target an audience of Mums of young children with an emotive and impactful campaign stressing the importance of Polly’s service.
The Result
Universal created a TV commercial using a testimonial from a genuine Polly customer, bringing focus to the benefit of the service Polly provides. Universal created a DRTV Campaign across ITVBe and ITV2 for Polly’s TV launch.