About Prestige

Prestige is highly regarded for combining durability, innovation, and practical multi-functionality tailored for modern home cooks. Their modern ranges primarily feature heat-resistant, non-stick, safe nylon and silicone materials, with many contemporary tools featuring unique “2-in-1” space-saving designs.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for Prestige, showcasing its new Mickey Mouse themed range created in collaboration with Disney Home. The campaign was designed to introduce the collection to a wider TV audience, highlighting the playful design, family appeal and recognisable Disney character styling while supporting awareness of the new product range. Our role was to manage the advert through the TV clearance and delivery process, ensuring the creative was ready for broadcast and placed on live television to reach relevant household audiences.

The Result

The campaign created some clear positive signals for Prestige, particularly around brand visibility and engaged site traffic. During the campaign period, paid traffic increased significantly and direct visits also grew, suggesting the activity helped drive people to the brand through both prompted search and brand recall. Engagement quality also improved in key areas, with average engagement time up versus the preceding period and year-on-year, indicating that visitors who reached the site were spending longer with the brand. The analytics also showed a noticeable mid-February uplift in traffic and product views, pointing to moments where the campaign helped generate stronger audience interest around the Mickey Mouse-themed range.