Slow watches were created to shift the way people read time. So rather than focusing on the second or the minute we have produced an instrument that measures the moment.
Slow does not describe a speedâ€¦. Itâ€™s a mindset that most of us somehow lost. As a result of our busy lifestyles, we often forget that we actually have a choice of how to live. The slow watch (we named it slow Jo) is a subtle reminder that time is the most precious thing we have so we should enjoy everything we do and stop chasing every minute.
In order to be a true symbol of this idea, the slow watch has only one hand that rotates once every 24 hours. It actually moves at half the speed of a normal watch, but allows you to see the progress of your entire day at a glance. This slow way of showing the time is made possible by using a Swiss precision GMT movement that actually has 4 hands and a date (the Ronda 505.24 Swiss Made), but to keep you focused we simply left out the other 3 hands.
Slow Watches – Live for the moment
To produce a TV commercial which showcases the Slow Watch brand as one which challenges the conventions of pinpoint accuracy in conventional timepieces, and the lifestyle associated which such products.
Demonstrating the carefree and whimsical attitude of the brand.
Universal produced Slow Watches’ first TV commercial, and executed a media campaign for Slow Watches’ on Euronews in A/W 2014. The client extended their launch campaign and rebooked an additional campaign for Fathers Day 2015