About So Eco

So Eco is a range of “eco-friendly” make up brushes, with the unique emphasis on components being 100% responsibly & ethically sourced. 

The problems of excessive packaging has been heavily featured in the media, waste reduction targets and the environmental legacy that products create are factors we must all address. 

Our approach incorporates eco-focussed principles that ensure a lower impact on the environment through responsibly sourced packaging solutions. 

All brushes & kits are from eco friendly sources. Hand crafted handles are made Using bamboo from sustainable sources. Brush heads are cruelty free Taklon sourced bristles suitable for liquid & powder based cosmetics. Our Kits use unbleached natural cotton bags to store brushes.

The Brief
So Eco requested a TV advert for their first campaign which bought attention to their extensive product range, included their vegan certification and also mentioned retailers.

Challenges
Fitting a vast range of products as well as certification and retailers into a 30second commercial.

The Result
Universal created a 30second TV commercial which showcases a range of products and their uses, with certification clearly displayed on the call to action amongst retailer tags. Universal created a campaign on E! targeting fashion-forward females aged 16-34, to build brand awareness for So Eco.