About Sock Geeks

Sock Geeks is a fun gift to buy, Sock Geeks are personality-paired socks; the service is unique as socks are paired (pun intended) to a personality, by using a personality quiz on the website.

The Brief
Sock Geeks requested a TV campaign to promote their sock subscription service to a millennial audience, without a gender bias.

The Challenge
To create a TV commercial which would appeal to both men and women across a span of personality types. Socks are designed based on personality quiz results, six new socks are designed every month (one for each type of sock geek personality – male and female).

The Result
Universal TV & Media Ltd created an upbeat TV commercial, showcasing a variety os sock styles to appeal to the target audience. This was the aired on itvBe targeting millennials.