“Created to support a healthy, balanced lifestyle STRIPPD products can help women of all ages improve their overall wellbeing, boost their energy and vitality, strengthen their muscles and bones and nourish their skin, hair and nails.”
STRIPPD offer a range of premium whey and protein powders aimed at women who are looking to maintain an overall healthy lifestyle. The STRIPPD range contains no additives, only natural ingredients. Offering Vegan and Whey protein in many flavours, as well as supplements, the range aims to boost your lifestyle, giving you healthy skin, nails, and hair.
STRIPPD’s creative brief had a strong theme of female empowerment whilst also integrating focus on health and wellbeing.
In terms of production the client wanted something we had never done before, and to “break the mould”, standing out from all other sports nutrition, diet and fitness brands targeting women.
The resulting production exudes a premium feel, using moody and atmospheric cinematography following the backstory, the struggle, the failings and the humour of a runner as she goes for a jog through the city streets before dawn, pushing herself further, growing in confidence. Universal Television & Media also designed and implemented STRIPPD’s first UK TV campaign with SKY for the launch of STRIPPD products at Superdrug stores nationwide.
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