About Sunderland of Scotland

Sunderland of Scotland is a historic high-performance golf outerwear brand renowned for its technically advanced, weatherproof clothing engineered to withstand harsh playing conditions. Founded in 1911 as a tailoring business in Glasgow, the family-backed company shifted exclusively to golf apparel by 1964 and pioneered key innovations like ultra-lightweight rain suits and its quiet Whisperdry technology. Today, the brand is owned by fellow Scottish golf apparel maker Glenmuir and is an official licensee for major tournaments like the Open and the Ryder Cup.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for Sunderland of Scotland on Sky Sports Golf during the winter period, when demand for premium golf outerwear is especially strong. The campaign was designed to place the brand in front of a highly relevant golf audience at the point in the season when cold, wet conditions make technical performance clothing most important, helping reinforce Sunderland of Scotland’s position as a trusted golf outerwear brand known for weather protection, quality and performance. Sunderland of Scotland publicly positions itself as a technical performance golfwear brand, with a strong focus on waterproof and weatherproof outerwear engineered for golfers.