About The Polish Bakery

“The Polish Bakery was founded in 2003 and we are the oldest Polish bakery in the UK. We are a traditional company and attach a great importance to the quality of our bread. Just like we care about the family, we take care of our bread.

The heart of every culture is a good loaf of bread, and we use only the best natural ingredients to produce ours. Our award winning Master Baker jealously guards his sourdough recipe, and the proportions of the other ingredients are closely monitored to produce our finest loaves.

Thanks to the best quality products and the highest standard of production we are able to deliver, every day, the best tasting traditional Polish sourdough bread into British hands. Our sourdough bread gains an increasing number of British supporters, who once having tried our bread, discover the amazing taste, smell and texture and return to it on a daily basis.”

The Brief

To produce a TV commercial which positions Polish sourdough bread as a competitor to traditional white bread, and appeal to an audience of British consumers in addition to the existing Eastern European market.

Challenges

Developing and realising a concept that appeals to the target demographics which maintains a lighthearted and tongue in cheek feel.

Results

Universal TV & Media producer two similar commercials based on a humorous concept revolving around the smell of freshly baked bread from The Polish Bakery, one version has a Sci-Fi theme and one is more lighthearted. Upon broadcast, The Polish Bakery found it beneficial to increase the reach of their initial campaign by broadcasting across two UKTV channels.