About Thru Dark

Thru Dark offer high end, high quality performance outerwear. Fashionable and technical. They focus on clothing that will last you a long time.

The Brief

The client wanted the campaign to focus more on the lifestyle aspect of their brand, while having the product shown as a way to support that lifestyle aspect.

The Result

Universal designed and executed a TV campaign which aired on SkySports News and Nat Geo, which created a significant uplift in visitors for the ThruDark website.