About Tooth Fairy

The Tooth Fairy story began in 2009 when we set up a company to sell a variety of branded teeth whitening products ranging from whitening strips and gel trays to whitening toothpastes. During this eight year period we gained a wealth of knowledge and expertise in teeth whitening using clinical trials and extensive customer feedback. We then applied this in the creation our own innovative range of whitening products.

In May 2016 the Tooth Fairy brand was born, and with its name came the strongest most effective teeth whitening strips on the UK market.

Tooth Fairy was designed to give you the most powerful and effective teeth whitening experience whilst being fully SGS safety approved. Our innovative “non-slip” technology means you won’t have to worry about Tooth Fairy strips moving around or slipping off like many other gel based whitening strips. All you have to do is peel, stick and then let Tooth Fairy work its magic.

We’ve already helped thousands of customers from across the globe to achieve a brighter whiter smile, and our trial results show that 97% of Tooth Fairy users achieved 3 shades whiter teeth after completing a 2 week supply course of Tooth Fairy whitening strips. 

Want the totally organic experience??? Our latest addition to our whitening range is our completely organic, coconut charcoal Fairy Dust whitening polish. Fairy Dust offers a whole host of oral health benefits including detoxifying the mouth, helping to strengthen tooth enamel and also lifting those stubborn surface stains.  

The Brief
To create Tooth Fairy’s first TV campaign within the UK, to promote the launch of their “Fairy Dust” charcoal tooth polish.

Challenges
To fit a variety of users and their reactions to the product into a 30second TV commercial

The Result
Universal created a testimonial-style commercial using three actors, and aired a campaign targeting ABC1 females on E! for three months.