About Jawbone:

Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science.

Jawbone’s UP system helps people live better by providing personalized insight into how they sleep, move and eat. Its open API “the UP Platform” includes an ecosystem of apps and services that integrate with UP to offer new, customized experiences. The companys approach to lifestyle tracking is unique, with over 600 patents granted or pending related to its ecosystem and wearable technology manufacturing processes.

Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone ERA Bluetooth headsets, and NoiseAssassin technology.

Headquartered in San Francisco with offices globally, Jawbone products are available in over 40 countries around the world.

The Brief

To produce a TV commercial which demonstrates the health and lifestyle benefits of the Jawbone Up product range, positioning it as a brand for the modern, fitness focused consumer.

Challenges

Demonstrating the multiple aspects and selling points of the brand clearly within the timeframe.

The result

Universal produced two TV commercials titled “Repeat” and “Tomorrow” which portrayed how the UP products and their features, for example the smart coach, can be integral to small positive lifestyle choices which contribute to an improvement of overall wellbeing.