About Valeanto

Valeanto is, a luxury architectural company who specialises in designing and manufacturing bespoke wrought iron front doors.

The Brief

The brief was to create a 30-second TV advert for Valeanto, showcasing its bespoke luxury iron doors as statement pieces that can transform the entrance to a home. The campaign needed to build brand awareness, support sales and make the Valeanto name memorable, while visually communicating quality, warmth and exclusivity without making the product feel inaccessible. With a focus on customisation, craftsmanship and the “wow” factor of a beautifully designed front door, the advert was designed to show how Valeanto’s iron doors can add character, individuality and lasting value to homes of different styles and sizes.

The Result

The campaign delivered a clear uplift in visibility, audience reach and online product interest for Valeanto. During the campaign period, active users and new visitors both increased versus the preceding period, while paid traffic and direct traffic also grew, suggesting the activity helped drive stronger awareness and response. The year-on-year picture was particularly positive, with total users, new users, organic traffic and paid traffic all rising significantly, showing that the campaign helped bring a wider audience to the brand and encouraged more people to explore its bespoke iron door range online. Product browsing remained strong, while add-to-cart activity increased substantially year-on-year, indicating a clear uplift in customer intent despite the final purchase and revenue tracking not being fully captured in the report.