About Village Barber

Village Barber offers a highly regarded line of 100% natural, paraben-free premium beard care products designed by professional barbers and clinical aromatherapists. Their range focuses on deep hydration, eliminating itchiness, and promoting hair health without leaving a heavy or greasy residue.

The Brief

The brief was to create a 30-second TV advert for Village Barber that would build brand awareness, increase sales and introduce more customers to its natural shaving and beard care range. The creative needed to present the products as a premium three-step grooming system, built around shaving oil, shaving balm and beard oil, while highlighting the brand’s 40 years of barbering experience, British-made quality and use of natural therapeutic-grade oils. With a focus on discerning male grooming customers and gift buyers, the advert was designed to position Village Barber as a modern way to shave, rooted in traditional barbering expertise.