About Vivesse

Vivesse Vaginal Cream is a non-prescription, hormone-free medical device designed to treat the symptoms of Bacterial Vaginosis (BV) and Vulvovaginal Candidiasis (vaginal thrush). It is formulated to alleviate common intimate discomforts like itching, irritation, unusual discharge, and unpleasant odours.

The Brief

The brief was to create a 30-second TV advert for Vivesse, a vaginal cream brand designed to help relieve symptoms associated with both thrush and bacterial vaginosis. The campaign needed to build awareness of Vivesse as a new, accessible option available without prescription, while communicating its reassuring “Don’t stress it, Vivesse it” message in a respectful, modern and relatable way. With a target audience of women aged 20–35, the advert was designed to feel empowering rather than overly clinical, showing women getting on with everyday life while positioning Vivesse as a trusted first line of defence that helps symptoms feel less disruptive.

The Result

Following the initial TV activity, the client agreed to a larger follow-up campaign with us, reflecting a positive response to the campaign and confidence in continuing to use television as part of the brand’s growth strategy.