About Whirli
Whirli is an online toy library (a ‘Netflix for Toys’). A Whirli subscription gives parents and their little one(s) access to a huge shareable toy box for a fixed monthly price. Parents pick the toys they want, we deliver them, and they simply send them back when they are done in exchange for something else.

The Brief
Whirli requested a TV campaign targeting housewives with children, stay-at-home mums and work-from-home mums to showcase their sustainable toy library service.

The Result
Universal published a daytime TV campaign on itvBe around popular programming, bringing focus to the new service.