Whirli is an online toy library (a ‘Netflix for Toys’). A Whirli subscription gives parents and their little one(s) access to a huge shareable toy box for a fixed monthly price. Parents pick the toys they want, we deliver them, and they simply send them back when they are done in exchange for something else.
Whirli requested a TV campaign targeting housewives with children, stay-at-home mums and work-from-home mums to showcase their sustainable toy library service.
Universal published a daytime TV campaign on itvBe around popular programming, bringing focus to the new service.