About Wordery

A place where booklovers could discover new reads and chat to helpful staff with a genuine enthusiasm for all things bound. In short, it’s like a traditional bookshop. But with all the convenience of an online store: great service, an outstanding choice, round-the-clock access, excellent value, and – of course – free delivery.

The Brief
Wordery requested a TV commercial and campaign to promote the brand in a simple way to a UK audience.

Challenges

Encompassing a number of different genres of books into a single 30second TV spot.

The Result
Universal created a TV commercial including covers of current best-sellers combined with typography to bring focus to Wordery’s key USPs, and published a campaign across itvBe in time for Christmas gifting.