About YOMO

YOMO is a premium, UK-based children’s bicycle brand that specialises in manufacturing ultra-lightweight, child-specific hybrid and pedal bikes. The brand bridges the gap between heavy, cheap “toy” bikes and expensive high-end models by offering high-utility engineering at a fairer family price point. Their entire line-up features featherlight aluminium frames, low centre-of-gravity geometry, narrow pedalling stances, and short-reach controls designed specifically for children’s hands.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for YOMO across MTV and Sky Atlantic, placing the brand in front of a broad entertainment-led television audience. The campaign was designed to support brand awareness and help introduce YOMO’s offering to viewers through trusted broadcast environments, using a mix of youth-skewing and premium entertainment channels to reach relevant audiences. Our role was to manage the advert through the TV clearance and delivery process, ensuring the supplied creative was suitable for broadcast and successfully aired across the selected channels.