About YUMI Nutrition

Yumi Nutrition is a prominent UK-based health and wellness brand that specialises in chewable vitamin and supplement gummies. The company designs its products to make healthy habits simple, tasty, and easy to maintain without the need for hard-to-swallow pills. Their entire range is vegan-friendly, gluten-free, and formulated using natural colours and flavours.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for YUMI Nutrition across MTV, Sky Atlantic, Sky Max and ITVBe, placing the modern supplement brand in front of a broad, lifestyle-focused television audience. The campaign was designed to build awareness, drive website traffic and support sales by introducing YUMI’s colourful gummy supplement range, including products focused on bedtime, gut health and lean detox support. With a core audience of health-conscious adults looking for tasty, accessible and easy-to-understand supplements, the activity helped position YUMI Nutrition as a fresh, fun and modern alternative to traditional tablets.